Rebranding United States Foreign Assistance To Advance American Influence
Record date: 2020-12-15
( printed page 81333) Executive Order 13964 of December 10, 2020 Rebranding United States Foreign Assistance To Advance American Influence By the authority vested in me as President by the Constitution and the laws of the United States of America, including the Foreign Assistance Act of 1961 ( 22 U.S.C. 2151 et seq. ) (FAA), as amended, and section 301 of title 3, United States Code , it is hereby ordered as follows: Section 1 . Policy. To foster goodwill between the recipients of United States foreign assistance and the
What this record contains
- Federal Register document
- 2020-27740
- Publication date
- 2020-12-15
- Citation
- 85 FR 81333
- Issuing office
- Executive Office of the President
Official record excerpt
( printed page 81333) Executive Order 13964 of December 10, 2020 Rebranding United States Foreign Assistance To Advance American Influence By the authority vested in me as President by the Constitution and the laws of the United States of America, including the Foreign Assistance Act of 1961 ( 22 U.S.C. 2151 et seq. ) (FAA), as amended, and section 301 of title 3, United States Code , it is hereby ordered as follows: Section 1 . Policy. To foster goodwill between the recipients of United States foreign assistance and the American people, and to encourage the governments of nations that are receiving foreign assistance to support the United States, it is essential that recipients of United States foreign assistance be aware of the manifold efforts of American taxpayers to aid them and improve their lives. To further this awareness and to ensure United States foreign assistance supports the foreign policy objectives of the United States and maintains American influence and leadership, such assistance must appropriately and conspicuously be identified as American aid. Sec. 2 . Establishment of Standard Federal Marking Regulations. (a) Within 120 days of the date of this order, the Secretary of State (Secretary), in coordination with the Administrator of the United States Agency for International Development (Administrator) and the heads of other executive departments and agencies (agencies), as appropriate, shall initiate notice-and-comment rulemaking to brand and mark all United States foreign assistance provided under the FAA or any other law, including all assistance provided under humanitarian assistance or disaster relief programs, appropriately as “American aid,” consistent with section 641 of the FAA ( 22 U.S.C. 2401 ). Such rulemaking to establish Federal marking regulations shall include proposing any amendments necessary to any existing regulations that may be appropriate to implement the directives set forth in this order. The agencies subject to these regulations shall implement them as soon as possible after they are finalized. (b) For the purposes of the standard Federal marking regulations described in section 2(a) of this order: (i) Within 30 days of the date of this order, the President will select a logo that embodies the values and generosity of the American people (“single logo”); and (ii) The single logo shall be prominently displayed on all materials related to United States foreign assistance programs, projects, and activities; on all communications and public affairs materials; on all foreign assistance goods and materials, and all packaging of such goods and materials; and on all rebranding of export packaging. The requirement to display the single logo shall not apply to purely administrative, non-deliverable items of contractors and recipients of United States foreign assistance or to the corporate or non-project materials of agencies that are not tied to projects funded under the FAA, and shall not require the rebranding of completed projects or products overseas. (c) Within 120 days of the date of this order, agencies that are not otherwise subject to existing regulations related to the branding and marking of United States foreign assistance shall identify, to the extent permitted by law, United States foreign assistance goods, materials, and packaging solely with the single logo, and shall amend or rescind any agency procedures or guidance inconsistent with this directive. This identification requirement applies to ( printed page 81334) goods, materials, and packaging provided through non-governmental organizations and implementing partners contracted directly by or receiving funds from the United States Government consistent with subsection (b)(ii) of this section. This requirement applies, to the maximum extent practicable, to the obligation of any funds for such items after the date of this order. In instances of joint funding agreements with other donor governments, international organizations, or other parties, the single logo may be co-marked. (d) Within 120 days of the date of this order, agencies not otherwise governed subject to regulations related to the branding and marking of United States foreign assistance shall not, unless required by law, display their logos on United States foreign assistance goods and materials or the export packaging of foreign assistance goods and materials when the single logo is used as required under subsection (b)(ii) of this section, and shall amend or rescind as necessary any agency procedures or guidance inconsistent with this directive.
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